Get Tickets To The Black Wine & Culture Fest!



The Black Wine & Culture Fest is a three-day curated experience for the Black and brown people in wine. Organized with a two-pronged approach, the annual event is both a showcase and celebration of Black brands, winemakers, industry professionals and enthusiasts--from novice to expert. The 2021 experience will take on a hybrid approach with in-person experiences being held in Atlanta, Georgia, and the highly-anticipated Roses and Rosé Awards Brunch hybrid event, which will be conducted in person and virtually. See our ticket’s page for more information. 

Joining Us From Out Of Town Or Would You Rather Just Stay Where The Party Is?!
We Have Secured A Room Block With Discounted Pricing On Accommodations At Our Host Venue, Kimpton Overland!

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The Cookout: A Black Wine Experience
Friday, August 27, 2021 | 8 PM-1 AM

When you’re invited to the cookout, you’re family. The Cook will feature ALL Black everything and is open to wine professionals, Hue Society members, and wine enthusiasts from the general public. This late-night experience will include a cigar & wine pairing--hosted by a certified cigar expert, live DJ--and roundtable conversations focused on the state of the culture.


R.I.C.E.: Rising In Community Everyday
Saturday, August 28, 2021 | 4-10 PM


Rice is one of the great cultural connectors as expressed in dishes from across the globe--paella in Spain, Caribbean rice and peas, Biryani from India and West Africa’s jollof. Featuring a panel discussion led by culinary luminary, Chef Todd Richards, a blind tasting challenge, and live music are just a few of the treats guests will enjoy through this one-of-a-kind wine-pairing experience hosted at City Winery. Hue Society's signature Bubble Room, an immersive activation featuring premium brands from the sparkling wines across the world is a must have experience!


Roses and Rosé Awards Brunch
Sunday, August 29, 2021 | 12:30-7:30 PM

With distinctions for People’s Choice, legendary and emerging wine stars, the Roses and Rosé Brunch Awards is the only awards ceremony that acknowledges and celebrates the contributions of the Black and Brown wine community on a nationwide scale. Featuring your favorite southern dishes, an open rosé bar, live performances, celebrity presenters and Hue Society’s signature Sweet Suite. This year’s event will be hosted by Wine and Hip Hop founder, Jermaine Stone.


The Rosé Lounge
Sunday, August 29, 2021 | 3:30- 7:30pm

A vibrant day party starring your favorite pink juice from around the world. Enjoy rosé in every style accompanied by a live DJ and light bites. Get dressed and come party with the best!

Presented by Micheal LaVelle Rosé. 

Interested In Becoming a Vendor?


Tap Into The Rosé Awards Brunch Nominations

Here are the nominations for the Roses & Rosé Awards Brunch! Click below to nominate who you feel should win each category!


Tahiirah Habibi: Sommelier & Entrepreneur

Throughout her career, Tahiirah Habibi has embodied audacity, and long before it became a buzzword. An esteemed sommelier, Habibi blossomed in South Florida where she opened the prestigious St. Regis Bal Harbour Resort, then took her talents to Michael’s Genuine in Miami. Seizing the opportunity to fill the diversity void in the wine space, Habibi pivoted to entrepreneurship and founded Hue Society, a nationwide initiative focused on advancing commerce, building community, and curating culturally relevant wine experiences with Black and Brown heritage at its center. Most notably, Hue Society celebrates the intersection of wine and culture through its annual event, The Black Wine & Culture Fest--a community of 1 million-plus--that’s supported by luminaries like Tina Knowles, James Beard Foundation, BET, and Alvin Ailey Dance Theater, to name a few. 


Habibi has been instrumental in bridging the intersection of wine & culture that bring her community along the way and integrate her pioneering work in the industry. In 2020, she co-founded The Roots Fund, a non-profit organization that creates educational pathways, financial assistance, and career opportunities for Black and Indigenous in the wine industry. 


A change agent, Habibi has graced the cover of Wine Enthusiast as the first Black woman in their 2020 40 Under 40 list and has been featured in publications like Imbibe Magazine, VinePair, and Vogue, among others.